Responsible for developing and leading the strategic vision for CRM. Drive transformation through development of clever commercial strategies, distinctive experiences and the application of digital technologies. Focus on service experiences, capabilities, and architectures to bring Product and Customer strategies to life. Identifies organization’s needs, has team break down large scale projects to manageable tasks, understanding technology to do cost benefit analysis and research. Manages team responsible for day to day administrations, data quality, user support and ongoing enhancements including system architecture, design, custom development, data integration, and ongoing release management.